Luxury Lifestyle Magazine
LLM – Luxury Lifestyle Magazine is the ultimate showcase for five-star travel, fine dining, exclusive property and interiors, luxury cars and yachts, high-end fashion, premium beauty, and the very best in male grooming.
Through a personal and curated approach to luxury, they strive to promote brands that are experimental, eco-friendly, sustainable, provide ‘responsible’ luxury and look to give back to society.
What we did
Tasked with an initial rebrand to elevate the look and feel of “LLM” in line with a modern, sophisticated audience, we explored logo marks that would have the strength to stand as a masthead to this online magazine.
The initial challenge was to find something that would feel strong and emblemic and standalone if needed. Whilst the magazine is digital-only, the branding needed to feel nostalgic to high-end print magazines in the lifestyle industry.
From the initial rebrand we continued to work with “LLM” to create socials for competitions as well as a media guide that they could use to sell advertising space.


What we did
Tasked with an initial rebrand to elevate the look and feel of “LLM” in line with a modern, sophisticated audience, we explored logo marks that would have the strength to stand as a masthead to this online magazine.
The initial challenge was to find something that would feel strong and emblemic and standalone if needed. Whilst the magazine is digital-only, the branding needed to feel nostalgic to high-end print magazines in the lifestyle industry.
From the initial rebrand we continued to work with “LLM” to create socials for competitions as well as a media guide that they could use to sell advertising space.



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Good Things Design Co.
A creative design studio who specialise in doing good things with good clients.