Rescue the Roots - Animated Social Campaign
DMS Ltd are a manufacturer or vinyl records to independent musicians, record labels and big name labels. They specialise in bespoke packaging and vinyl effects that lead the creativity of the market.
This campaign was in tandem with Youth Music who turn data into action – helping young people not just make music but make a living from it.
What we did
Tasked with creating an animated campaign consisting of three videos and several static images taken from those videos, we set about creating a fictional youth music venue and the characters that inhabit that.
We used hand-drawn characters, which were scanned, digitised and coloured, then animated in Adobe After Effects. The environments were built as photo montage based on original hand-drawings.
Interested in creating good things together?
Good Things Design Co.
A creative design studio who specialise in doing good things with good clients.